They say…” our customer, our Master!”, but does this apply in art too?
Being a successful artist means people will like and appreciate your work. Next step, they will want to buy it. This is the general rule: you create something nice, ( whether it’s music, make -up, advertising, hand-made, photography, paintings, or you name it! ), people will definitely want to get it! Therefore they will pay for it. But if they pay, they will want something in return! And that should be, at first side, you’ll say…quality of course!
WELL, IT’ S NOT THAT SIMLE AT ALL!
What “quality” means for an artist, for a buyer could mean crap! Based on the classic “I’m paying , I’m saying!” as an artist, you might find yourself in the situation of doing a compromise. And this is the point where you can’t complain about it. Why?
Because you chosen to be here. You accepted to sell your work. So now it’s not really yours, you belong to the public, and let me welcome you… my dear artist, this is where you entered in the beautiful world of MARKETING!
Once you decided to sell your work, based on commissioned work (or perhaps this is your full time job), you will have to be able to make “art” compromises, and that supposes a lot of flexibility, in order to accept all the customer requirements. You might consider yourself very lucky if people will trust you enough to let you work free, and see the result at the end. Most of them really want to ensure they are paying for something they can control.
Money and art will never truly go together, at some point you will have to decide on which side you stay. If you’re tired to get directions from your clients , you better quit marketing. If you’ re tired to be poor or unrecognized , you better start promoting and selling your work.
The bad news is you can’t have them both, it’s a thin, very thin borderline between ART and MARKETING.
Whether you will choose, just make sure you put your own style and at least people will talk about you. Even if they will hate you.
Hate is just another proof of recognition in this sick society.